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	Your Wedding File and Gift List Foulsham ( 01 March, 2004 ) Book Our Price : £ 6.39 List Price : £ 7.99 You save £1.6 (20% off) Prices subject to change. usually dispatched within 24 hours.

Excellent book full of commonsense advice in plain English

If like me you just want a book to tell you in plain English what to do and more importantly what not to do with Web Marketing then its the best book Ive read on the subject. Almost every page gives you actual website examples of both good and bad practices so you can see for yourself what the author means. If you have your own website and are pleased with it then you better be prepared to make some changes to it because by the time youve finished reading this book youll have learned where you have almost undoubtably gone wrong. But best of all when I e.mailed the author to ask a question guess what? he replied the same day! Great book written by a guy who practices what he preaches.

Good work - but whos it for?

This is an excellently written book, but it wasnt the book that I thought that I was buying. The author uses a very broad brush when referring to Marketing. Those who were looking for a title that concentrates only on getting traffic to a site could be disappointed as only one chapter covers this subject. The majority of the book relates to creating a site that achieves its goals and is user-friendly. Because the subject matter was a lot broader than I expected, I learned a lot of useful information that I wasnt expecting, but found the marketing chapter to be too brief for my needs. My main disappointment with the book, however, was that it is definitely not meant for one-man operations - this book is very much written for development teams of major corporations with six-figure budgets to spend on their sites, so much of the material was unusable for me. However, as the material covered in the book is rather of a general nature, Im not quite sure who would benefit greatly from reading the book - I would have thought that it lacked the necessary depth for anyone who was employed to create a major corporate site. I really do hate to be negative about what is a very well-written, easy to read and informative book but there is such a wide variety of books on the subject of website marketing available that other readers will probably find that other titles are going to be more useful for their needs.